What Relay does

Relay helps a team create, coordinate and publish social media posts from one place. You write a post once, adjust it for each network, get it approved if your workspace needs that, and schedule it. Relay then sends it at the right time and tells you what happened.

What you can do

What you see depends on your role. If an area is missing from your menu, you don't have access to it in this workspace.

How Relay is organised

• A workspace is your organisation's account in Relay. People, billing and settings belong to a workspace.
• A workspace has one or more brands. A brand groups the social accounts, posts and settings for one client, product or business line.
• Each connected social account is a channel. A post can go to several channels at once.
• People get roles (for example editor, approver or publisher) for the whole workspace or for specific brands.

See the glossary for other terms.

What Relay doesn't do for you

• Relay publishes only to accounts you connect, and only within each network's own rules. Some networks need extra approval from the network before Relay can publish or read analytics for them.
• Analytics come from the networks. Numbers can arrive late, and some networks don't report every metric.
• Relay never posts on its own: every post is created, approved or scheduled by someone in your team, or by an automation someone in your team set up.

Next steps

1. Create your workspace or accept an invitation from a colleague.
2. Find your way around.
3. Publish your first post.