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Glossary

Short definitions of the words Relay uses for workspaces, posts, deliveries, approvals, roles, analytics and billing.

Terms are grouped by topic. Labels in bold are the words you see in the app.

Workspaces and accounts

Term Meaning
Workspace Your organisation's account in Relay. People, brands, billing and settings belong to it. You can belong to more than one workspace and switch between them.
Brand A group inside a workspace for one client, product or business line. It has its own channels, time zone, rules and (optionally) approval policy.
Channel One connected social account (for example an Instagram professional account or a Facebook Page) that posts are sent to.
Connection The authorisation that lets Relay act on a social account, business app or content source. Shown under Connections.
Business app A connected work tool such as Asana, monday.com, HubSpot, Slack or Mailchimp.
Content source Google Drive, Google Docs or Notion, used to import content into Relay.
Demo workspace A workspace with sample data for trying Relay out, marked with a flask icon in the workspace switcher.

Posts and content

Term Meaning
Post One piece of content going to one or more channels.
Draft A post that hasn't been scheduled or published yet.
Shared copy The text and media all channels of a post start from.
Channel version A channel's own text or media, when it needs to differ from the shared copy (for example a shorter text for X).
Content library Where drafts, media, templates and imported content are kept.
Template A reusable starting point for new posts.
Campaign A named group of posts you plan and report on together.
Alt text A description of an image for people who use screen readers.
Validation warning A message that a channel's text or media breaks a rule (for example it's too long), shown before you publish.
Destination One channel a post goes to, with its own channel version, time and delivery.
Revision A frozen copy of a post. Approvals and deliveries are tied to the exact revision that was reviewed.
Brand rules A brand's checks on content (for example required wording or banned phrases). Mandatory rules block sending; advisory rules only warn.

Scheduling and delivery

Term Meaning
Publish now Send a post straight away.
Schedule Send a post at a chosen date and time.
Time zone The zone a scheduled time is in. Brands have a default; Relay handles daylight saving changes.
Posting slots Regular times a brand posts at, used to fill a queue.
Content queue Posts lined up for a brand's posting slots, including evergreen posts that can be reused.
Deadline How long after its scheduled time a post may still be sent. After that it expires instead of going out late.
Held A scheduled post Relay stopped because the person who authorised it lost the right to publish or approve. Nothing is sent until someone adopts it.
Adopt Take over a held post as the new authoriser so it can be sent. Holds are never released automatically.
Simulated destination A demo or test channel. Relay records a result but nothing reaches a real network.
Delivery One post going to one channel. A post sent to three channels has three deliveries.
Published The network confirmed the post is live.
Partial success Some channels of a post were published and others weren't. Only the others need attention.
Failed The network refused the post. The reason is shown with it.
Retrying soon A temporary problem; Relay will try again automatically.
Unknown — needs review Relay can't tell whether the network published the post (shown as Not confirmed on Overview). Check the live account before trying again.
Manual handoff The network doesn't allow Relay to publish this kind of post, so someone has to post it by hand.
Blocked Something must be fixed before sending, such as a missing permission or a rule.
Expired The post wasn't sent before its deadline, so Relay didn't send it late.
Paused Publishing is held for a workspace, brand or channel until someone resumes it.
Cancelled The schedule was cancelled before sending. Cancelling doesn't delete anything already published.

Reviews and approvals

Term Meaning
Approval policy A brand's rule for which posts need approval and by whom.
Stage One step of an approval policy. Posts can need several stages in order.
Awaiting approval Submitted for review and not yet decided.
Changes requested A reviewer sent the post back for edits.
Quorum How many different people must approve a stage.
Separation of duties A policy option: authors and editors can't approve their own work.
Review share A link that lets a guest review one post.
Approval reset Editing an approved post cancels the approval; it has to be approved again.
Internal note A comment only your team can see.
Client comment A comment shared with guests reviewing the post.
Guest Someone outside your team who can only see what's shared with them, such as a client reviewing posts.

People and security

Term Meaning
Role A fixed set of permissions, such as Owner, Admin, Brand manager, Editor, Approver, Publisher, Analyst, Viewer, Exporter or Care agent.
Permission One thing a role allows, such as publishing or managing members.
Scope Where a role applies: the whole workspace, one brand or one connection.
Effective access Everything a person can do once all their roles, teams and restrictions are combined.
Restriction An explicit "deny" on a person that overrides what their roles allow.
Team A group of members who share roles. Team managers can manage their team's members.
Owner The person with full control of a workspace, including security policy and ownership transfer. Every workspace has one.
Two-step verification A second check at sign-in, such as a code from an authenticator app.
Step-up verification Being asked to verify again before a sensitive action.
Recovery code A one-time code that signs you in if you lose your second factor.
Support access Time-limited, read-only access an owner or admin grants to Relay support staff. Everything they open is recorded.
Session One signed-in browser or device. You can sign out other sessions.
Service account A non-human member used by an integration, with an API key instead of a password.
API key A secret that lets a service account or tool call Relay. It's shown once when created.
MCP Model Context Protocol: a standard way for AI tools to use Relay's features on your behalf, within your permissions.
Audit log A record of important changes: who did what, when and to what.

Inbox, listening and AI

Term Meaning
Inbox Comments and messages from connected accounts, in one place.
Conversation A thread with one person or about one post in the Inbox.
Case A piece of customer work tracked across conversations until it's resolved.
Service level (SLA) A target time for first response or resolution.
Saved reply Reusable reply text for the Inbox.
Listening search A saved set of words and sources Relay watches for mentions.
Unique mentions Mentions with repeats collapsed: identical text within 7 days counts once.
Share of voice One search's mentions divided by the total across the searches you compare, over the same sources and period.
Coverage Which sources and dates a listening chart is based on, shown with every chart.
Approved knowledge Documents an admin allows the AI to rely on for a brand.
Listening Following mentions and topics on connected sources.
Assistant Relay's AI helper for drafting, planning and analysing. Anything it would publish, schedule or send is only prepared; a person confirms it first.
AI workflow A guided AI task with set steps, such as Campaign from a brief or Weekly planning.
Automation A rule that does something when an event happens, within limits set by an admin.
Automation policy Limits an admin sets on what automation rules may do.
Emergency stop Switches all automation rules off at once.

Analytics

Term Meaning
Impressions How many times content was shown. One person can see it several times.
Reach How many accounts saw content, as reported by each network. Reach from different networks can't be added up to count unique people.
Engagement Interactions such as reactions, comments, shares and saves, as each network defines them.
Lifetime metric A running total since the post was published, not activity in the selected period.
Stale data Numbers that haven't been refreshed from the network recently.

Billing

Term Meaning
Plan Standard or Professional, priced per user per month.
Trial 14 days free on a plan, without a card.
Seat One paid member. Guests don't use a seat.
Billable user A member who counts as a paid seat.
Allowance The monthly amount of a metered feature included in your plan.
Budget A safety cap you set yourself on a metered feature.
Restricted The workspace state when the trial has ended without a plan or a payment failed: paid actions such as publishing are paused until billing is sorted out.
Support request A message to Relay support, followed in Help → My requests.

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